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Sing-Out Day, Singing Machine(s), and social impact
Happy National Sing-Out Day!
This tuneful jubilee, albeit a commemoration of nebulous origin, is legit, because NationalToday.com deems it so. More important, musical health benefits are scientifically measurable, and that is ample reason to celebrate.
Consider a recent and noteworthy (puns always intentional!) study from the University of Geneva (UNIGE), which concludes that musical pastimes slow cognitive decline, particularly in healthy seniors. The Cleveland Clinic’s lifestyle medicine expert Dr. Michael Roizen (in his book THE GREAT AGE REBOOT) agrees and states, ‘Social activities, music and singing can reduce stress and literally add years to your life.’
Bestselling author and BBC host Dr. Michael Mosley, concurs with the aforementioned findings via his book JUST ONE THING. He recommends that folks ‘[take] up singing in the bathroom or anywhere else, because research shows it’s a great way to boost mood, reduce anxiety and even relieve chronic pain. And most importantly, it’s fun!’
Starting today, one publicly traded toy tech company takes this melodic prescription to heart. The Singing Machine Company — North American leader in consumer karaoke products — announces its new, strategic CARE-eoke by Singing Machine social impact initiative. Singing Machine intends to form a series of collaborative partnerships for amplification of the emotional and physical health benefits of karaoke. This plan launches with formalization of its official CARE-eoke by Singing Machine division.
Singing Machine has engaged longtime changemaker, Genna Rosenberg from GennComm, as the Company’s social impact champion. Rosenberg is maestro of the new CARE-eoke by Singing Machine social entrepreneurship efforts, which include coordinating a series of best-in-class strategic alliances, location-based entertainment, and diverse social media narratives.
“For over four decades Singing Machine has been bringing joy through music to millions of families around the world. But, recent scientific evidence suggests that karaoke is more than just joyful experiences; it also has strong links to health and mental wellbeing,” says Gary Atkinson, CEO of Singing Machine.
