Little People revisit the NFL big time

Marlene Sharp
4 min readAug 22
Little People return to the NFL in the form of New Orleans Saints and more . . .

My, how Little People have grown!

Since their early 2023 Super Bowl LVII toy tribute, Fisher-Price®’s Little People have overtaken the entire NFL. In fact, Little People American pro football infiltration has spread — contagion-style — to other divisions of proud parent company Mattel. There has yet to be a Little People x Barbie® x NFL collab, but hope is on the horizon!

A Little People explosion of NFL teams and custom packaging launches on August 21.

Today, Mattel air horns the arrival of Fisher-Price’s NFL Little People Collector™ sets via Available for order of all 32 NFL teams (and for the first time), the exclusive sets contain three uniformed players and one hilarious fan in Little People likenesses. Packaging is collectable, too, because it features customized team catch phrases and color palettes. Best of all, each tiny team devotee has clever, team-specific face paint. The New Orleans Saints stan is a standout with his fleur-de-lis brows and nose. As they say in NOLA . . . Who dat?! (It could be one of this author’s authentic Crescent City cousins, that’s who!)

Who dat?! It’s a close-up on the Little People homage to the New Orleans Saints! Note the fleur-de-lis detail on bottom left fan figure.
So much to like about these Little People . . . especially those figures representing little people in the stands . . .

To spotlight some of the gridiron’s most famous players, several groupings feature individualized specialty sculpts, such as Patrick Mahomes II, Joe Burrow, Josh Allen, Jalen Hurts and Von Miller. Others showcase superstars like Micah Parsons, Travis Kelce, Deebo Samuel, T.J. Watt, and more in their respective helmets and jerseys.

“Our 2023 Little People Collector NFL Series celebrates the football superfan inside all of us, which is why we are thrilled to unveil these exclusive sets for all 32 NFL teams,” said Chuck Scothon, SVP and General Manager of Fisher-Price. “Whether you’re a football enthusiast or a die-hard fan, these sets are a must-have piece of sports memorabilia that celebrates each and every team, plus the fans and the players that make this sport truly great.”

Marlene Sharp

Marlene Sharp is a creative and business-savvy entertainment multi-hyphenate who originally hails from New Orleans but is now a (San Fernando) Valley girl.