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GennComm’s Genna Rosenberg takes Manhattan: a warm and squishy New York Toy Fair success story
“GennComm’s Genna Rosenberg alone is worth the price of admission, and maybe even the whole trip!” gushes Rubber Ninja Vadim Govorov. “She’s my first meeting tomorrow, and I am most excited about the potential that this particular face-to-face time holds.”
Toymaker, artist, and commercial deep sea diver Govorov has trekked from Miami to Manhattan for the annual industry spectacle known as Toy Fair. He feels that his pending appointment with LA-based toy industry innovator Genna Rosenberg holds the most promise for professional collaboration. A big reason for his enthusiasm is GennComm’s pre-show dealmaking announcement.
Cra-Z-Art, a leading U.S. manufacturer and pioneer in the toy, activity, art, and school supply industries, has signed a comprehensive global licensing agreement with GennComm ImaGENNation, the product development and licensing division of GennComm LLC. The pact includes use of GennComm’s four issued US Patents: 1) Its memory foam in plush toys, 2) its Pop-Up PlushTM trademark, 3) its bespoke brands, and 4) its comprehensive tactile sensory toy know-how for global use in…
